Connecting Finance & Ad Tech
What we do
Operating Cashflow
Optimise your cash flow by accessing the funds tied up in long payment terms, powering your daily operations with ease.
Accelerate Growth
Get access to funds earlier to provide you with the additional resources you need.
Network Impact
As we are embedded in the ad tech network, we collaborate with partners to support your funding requests and identify the best options for you.
Our team
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James Ryall
COO
James has extensive experience working in ad tech as an operator, part of the founding team at Bedrock Platform, and as a lender, having worked at both FastPay and Vane. This combination of sector insight with financial discipline is helping drive scalable, founder-led growth.
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Rich Ashton
Director
Rich is the Managing Partner & co-founder of FirstPartyCapital, and previously helped to launch FastPay and Braavo in Europe. Rich has been a finance partner to 60+ companies, providing $300m+ in debt & equity funding. His experience at FPC and specialist lenders gives FirstPartyFinance a unique insight into the nuances of ad tech financing.
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Ciarán O’Kane
Director
20+ years of experience in advertising technology. He is a founding partner at FirstPartyCapital, an active angel investor and advises several sector companies. Has vast experience working with early-stage and growth startups. Advises on FirstPartyFinance strategy and deal sourcing.
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Kevin Flood
Board Member
Serial ad tech entrepreneur & investor. He is a founding partner at FirstPartyCapital. Has also co-founded three startups over the last 15 years. Kevin brings strong commercial experience and insight into the day-to-day running of ad tech startups. Advises on FirstPartyFinance strategy and deal sourcing.
Get In Touch
We'd love to hear from you. Send us a message and we'll respond as soon as possible.
Disclaimer
We do not offer credit ourselves, nor do we provide regulated financial advice. We do not work with individuals, sole traders, or consumer credit products. Introductions are made only to businesses with funding needs over £25,000. FirstPartyFinance Ltd is not authorised or regulated by the Financial Conduct Authority (FCA).